• Introduction

    Working on the topic of media characters proves to be particularly useful with regard to strengthening media literacy in ECEC. Since media heroes are very important for children in their learning process, they can be used as a point of reference to work on important points of media literacy.

    These aspects of media literacy acquisition include, for example, that

    Since media characters dominate children’s everyday life, it is clear that pedagogical intervention is needed.

    Continuous support and monitoring of processing and understanding children’s media experiences are important tasks for ECEC professionals and parents alike. The first decisive foundations can be laid for a reflective and responsible use of the media.